Wednesday, July 4, 2012

The issue with online payment systems in Ghana

Courtesy theonlinepaymentsystems.com
The ability to identify money-making opportunities without being able to take advantage of them is a frustrating experience for entrepreneurs everywhere. However, in Ghana and other African countries, this problem is pronounced on-line where even though there are millions of Internet users (at least one million in Ghana alone), there aren't any convenient ways of making money on the platform.

The consequences of this state of affairs for tech entrepreneurs cannot be overstated as many of their ideas are automatically censored for a lack of monetization prospect. The problem is not with customers not having money to purchase goods. The problem is with the banks who do not see any need to initiate the processes that would facilitate the so-called cashless economy. Why should I have a bank account and not be able to trade on-line with my debit card? I am yet to see a Ghanaian bank that is troubled by this question. For most (all?) banks, customers don't even have the ability to transfer money from one account to another for two accounts with the same bank over the Web. What most banks think of as on-line banking is spamming the customers with endless emails about one's balance and their trivial, often-valueless products.

The solution to the problem will begin with a bank or some other financial institution. The obvious solution is to invite the companies who have solved similar problems in other jurisdictions to assist in crafting a satisfactory solution; however, this is unlikely to happen as none of the banks is likely to break ranks with the cartel. Hence, the solution may take the latter form, where a budding entrepreneur circumvents the great bank oligarchy. This entrepreneur would implement his system with a virtual currency that would sport an isomorphism with traditional legal tender even though that may not be the focus in the beginning.

The benefits to the one who provides the solution to the problem are immense and obvious but I understand the hesitation. The problem is so huge that it seems unreasonable to tackle it. With the current state of affairs this problem may seem to be of the same order of magnitude as that of achieving African unity.

3 comments:

  1. Wow!......I thought i was the only one who shared your concern. I have been wondering exactly that for over they past 8 years; why can't i just use my money in the bank online(VISA Debit card)! Zenith and UBA allows customers to transfer funds to one another seemlessly online. I am very sure about the Zenith one. But again, you are right; all these payment systems popping up don't get it. Nobody wants to have to go to and MTN,Tigo,Airtel or Vodafone Mobile Money agent before they can shop online....it is not CONVENIENT at all. One that seems to have been really well marketed is I-Wallet but then again, way too many steps before you actually make payment. One actually make payment online with a VISA Debit card at sites like amazon.com and godaddy.com. I don't know why there is no local e-commerce website that accepts VISA Debit Cards. I have a lot more to say but would save for later. By the way, great blog!

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    Replies
    1. Thanks for your observation. It shows that at least some people are aware of the problem so they may be looking for ways to solve it. Do you have any strong opinions on how it may be solved?

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  2. Now, the online payment system has to grow into to be famous and successful. People use to online payment system to pay in place of other payment systems. For that, www.merchantinc.com is best option to chose because you can get the capability to fight disputes straightly with a grace time.

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