Friday, June 22, 2012

Vim Series: 2nd Edition

The second edition of the Vim Series took place yesterday at Esoko, just like the first meeting.

It was facilitated by BloggingGhana and Ghana Decides and centred on how the tech community could make the Ghana Decides campaign, a campaign to sensitise the Ghanaian electorate on the impending elections via social media, more effective. Kwabena Oppong Boateng, the speaker, gave a general overview of the work they do and what their goals are. He then digressed into the area of brand marketing and the usefulness of social media in brand promotion. It was then that a lively discussion ensued as some participants took exception to some of his views.

There was also discussion on other pertinent issues such as the progress made so far, the fundamental question of whether Ghana Decides should exist in the first place, and by what metrics the campaign was going to measure its success.

The presentation and Q&A session ended around 8pm, allowing time for networking and playing of table tennis. There was a general air of camaraderie as participants spent about an hour after the meeting catching up with one another and having other conversations--a signal that the meeting may have been too short for their liking, even though productive.

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